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Home Furnishings Industry Research Reports: Consumers

Reports, surveys, and whitepapers focusing on the home furnishings and related industries' consumers.

 

Research Reports Home / Consumer Research

Casual Living and HGTV Consumer Views: Grills , Half of grill owners bought their grill five years ago or more, with 34% purchasing within the last three or four years and only 16% buying one within the past two years. Those figures lead to a promising portion of owners ready for a replacement. Eleven percent of grill owners say they’ll buy a new one this year and 15% plan to buy one in 2011 or 2012. That’s one of the key findings from nearly 13,000 U.S. consumers responding to Casual Living and HGTV’s exclusive 2009 Outdoor Spaces Survey.

Furniture Today's Sleep accessories: Add-on sales opportunities , Here’s the set up: Consumers are sitting on their wallets. The housing market is lackluster. Unemployment is high. And, in our sector of the economy, mattress sales have been plummeting. What’s a smart retailer to do? Easy. Sell more sleep accessories.

Furniture Today's The 2010 Consumer , In order to better understand how the recession has affected the consumer’s overall spending habits and shopping and buying habits for home furnishings in particular, Furniture Today, in partnership with HGTV, fielded an online survey in September. The survey launched as part of HGTV’s Ideas newsletter.

Home Accents Today's: The 2010 Consumer , In order to better understand how the recession has affected the consumer’s overall spending habits and shopping and buying habits for home furnishings, Home Accents Today’s sister publication, Furniture/Today fielded an online survey in September in partnership with HGTV. The survey launched as part of HGTV’s Ideas newsletter in September.

Furniture Today's Consumer Views: The Internet , Buying furniture online, once viewed as unrealistic and unsafe, is now commonplace. Estimates from comScore put furniture and bedding’s 2008 online sales at about $4.6 billion or 3.5% of all e-commerce retail sales. Total online retail sales, excluding travel, event tickets and digital downloads, totaled $132.4 billion in 2008, according to the U.S. Department of Commerce.

Rating Sleep Surfaces: Furniture Today and HGTV Bedding Consumer Survey , Previous consumer research has revealed comfort as the No. 1 feature consumers look for when choosing a mattress. But, which construction types do consumers think are the most comfortable? This exclusive consumer data reveals which types of beds consumers currently sleep on, the kind of night’s sleep consumers get with their current type and which type consumers think is the most comfortable and why.

Casual Living and HGTV 2009 Consumer Survey: Dining Sets , Eight out of ten consumers currently own a dining set and three-fifths of them were purchased six or more years ago. One-third of current dining sets were bought between 2004 and 2007 and 7% were bought either this year or last. That’s one of the findings from the nearly 13,000 U.S. consumers responding to Casual Living and HGTV’s exclusive 2009 Outdoor Spaces survey.

Casual Living and HGTV 2009 Consumer Survey: Home Resorts , Only 5% of the nearly 13,000 U.S. consumers answering Casual Living and HGTV’s exclusive 2009 Outdoor Spaces survey currently have a home resort. Another 13% are in the process of creating one and a promising 79% of responding consumers would love to design one.

Kids Today and HGTV Consumer Survey: The Kids Consumer , This exclusive research focuses on the design of children's rooms as well as product transitions as a child grows. It presents detailed information on three product categories: beds, mattresses and sheets.

FT and HGTV Consumer Views Survey: Spotlight on Dining , This exclusive research focuses on casual dining and formal dining buying experience, including where consumers would first go to shop, how much they expect to pay, and several dining-specific areas where consumers want more information, including the issues of construction and quality.

Furniture Today and HGTV Consumer Views: Spotlight on the Econony , This exclusive consumer research focuses on the economy. Information includes how the economic downturn has affected furniture buying and redecorating plans, as well as which rooms consumers plan to redecorate this year and which furniture products they plan to shop for.
FT HGTV Consumer Views: Spotlight on Sofas , This exclusive research focuses on the stationary sofa buying experience, including where the consumer would first go to shop for a sofa, the reasons why consumers choose a sofa retailer and several sofa-specific areas where consumers want more information, including the issues of durability and quality.
Kids Today Green Report , Kid's look at the Consumer's approach to Green uses consumer research done by HGTV and the Natural Resources Defense Council as well as branding research by Penn, Schoen and Berland.
Casual Living and HGTV Consumer Views: Spas , Only 12% of the nearly 14,000 U.S. consumers answering Casual Living and HGTV's exclusive survey currently own a spa, but nearly one-third plan to buy a spa. The report also provides demographics, including region, age and household income, of the consumers who own a spa and those who plan to buy one, as well as the first place consumers would first shop for a spa and the features consumers want in a new spa.
Casual Living "The Green Consumer" , Casual Living's look at the consumer's approach to Green uses research from Casual Living's own exclusive Consumer Views Survey 2008 done in conjunction with HGTV along with consumer research by Penn, Schoen and Berland. It also gives the National Wildlife Foundation's Garden Furniture Scorecard.
FT HGTV Consumer Views: Spotlight on Entertainment , This exclusive research focuses on the entertainment furniture buying experience, including where the consumer would first go to shop for entertainment furniture, the reasons why consumers choose an entertainment furniture retailer and several entertainment furniture-specific areas where consumers want more information, including the issues of technology and construction.
Kids Today Birth Statistics Report 2009 , Kids Today’s 2009 Birth Stats report provides the latest available data on U.S. births by state. It also shows birth rates for 2007 as well as minority birth percentages.
FT and HGTV Survey: Consumers & Retailers: Making the bedding connection , This exclusive research report bridges the gap between what the consumers want when choosing a mattress and what retailers promote, both on the sales floor and in advertising.
FT/HGTV Consumer Views: Spotlight on Bedding , This exclusive research examines the consumer’s confidence level when buying a mattress, the first place consumers would shop for a new mattress and the preferred mattress construction type.
FT and HGTV Present "Consumer Voices: The Bedding Shopping Experience" , This exclusive research examines why consumers choose to shop for a mattress in a particular retail channel, the likelihood of shopping in each distribution channel and what consumers would change in the mattress-buying experience.
The ABC's of Mattress Selling , This exclusive report provides bedding retailers with an A-Z selling guide to improve mattress sales.
Furniture Today's Consumer Buying Trends Summary , Based on the input of more than 31,000 consumers, the report examines shopping and buying patterns.
Home Accents Today Consumer Buying Trends by Retail Channel , This exclusive consumer analysis is based on the responses of 2,501 households to a survey conducted in March 2007.
FT Consumer Buying Trends - Channel Surfing: Single Source Networks , This exclusive consumer analysis is based on the responses of 2,500 households to a survey conducted in November and December 2006.
FT Consumer Buying Trends - Channel Surfing: Traditional Furniture Stores 07 , This exclusive consumer analysis is based on the responses of 2,500 households to a survey conducted in November and December 2006.
FT Consumer Buying Trends - Channel Surfing: Discount Dept. Stores , This exclusive consumer analysis is based on the responses of 2500 households to a survey conducted in November and December 2006.

FT Consumer Buying Trends - Bedding Buyers 2007 , This exclusive consumer analysis is based on the responses of 2,500 households to a survey conducted in November and December 2006.
Consumer Buying Trends - Lifestyle Furniture Stores , In this exclusive analysis from Furniture|Today, households buying furniture and bedding at lifestyle furniture stores are compared with households buying at the industry's largest channel of distribution, traditional furniture stores, where furniture is the store's total business or single-largest category.
Consumer Buying Trends Finance Report -- 2006 , 4,500 U.S. households were surveyed to examine home furnishings shopping and purchasing patterns for the 12 months, September 2004 through August 2005, including how they paid for their home furnishings purchases.

Consumer Buying Trends: Big Box Stores , Casual Living's exclusive survey ranks the top five U.S. big box retailers by 2005 sales of outdoor furniture.

Home Accents Today's Consumer Buying Trends 2006 - Gen Y vs. Baby Boomers , This exclusive consumer data originates from the responses of 1,135 households to a survey conducted in August and September 2005.

Furniture Today's How To Market Your Furniture In The U.S , The exclusive guide to selling your furniture in the world's largest and most complex market.

Home Accents Today's 2006 Retail Survey , In an exclusive survey, Home Accents Today surveyed retailers about their merchandise mix, buying practices, store operations, advertising policies and employee practices. More than 300 retailers, representing more than 720 retail stores, responded to the mail survey in March and April.

Consumer Buying Trends: Outdoor Furniture , Casual Living's exclusive Consumer BuyingTrends Survey is based on responses from 1,135 households to a survey conducted in August and September 2005.

Consumer Buying Trends--Dining Room , Survey examines home furnishings shopping and purchasing patterns in 2004 and buying plans for 2005, as well as how much they spent and plan to spend for each product.

Furniture Today's Consumer Buying Trends - Bedroom , Examines home furnishings shopping and purchasing patterns in 2004 and buying plans for 2005, as well as how much they spent and plan to spend for each product category.

Leather Consumer Buying Trends - Leather , Data originates from the responses of 31,505 households to a survey conducted in December 2002 and January 2003.

 

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