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Exclusive market research reports from Playthings...

Reports, surveys, and whitepapers compiled exclusively for the furniture, gift, and toy industries.

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Playthings Top 25 Retailers 2009 , $34 billion – that’s the dollar volume of toys and video games sold last year by the industry’s leading players. As a group, 2008 sales for Playthings Top 25 retailers increased 2.5 percent over 2007 sales of $33.2 billion for the same companies.

Playthings Toys, dolls and game buying Projections 2009 , From 2008 to 2013, consumer spending for toys, dolls and games in the U.S. is expected to increase nationally by 12.8%, going from $55.1 billion in 2008 to $62.2 billion in 2013, according to the most recent projections by New York-based Easy Analytic Software Inc. (EASI). The report includes state-by-state estimates of 2008 toy, doll and game sales and projections of 2013 sales.
Playthings State of the Industry Report -- 2005 , An exclusive, comprehensive overview of the toy industry during 2005, plus projections for the future. (Originally published in Nov. 2005)

Playthings State of the Industry Report -- 2004 , An exclusive, comprehensive overview of the toy industry during 2004, plus projections for the future. (Originally Published in Dec 2004)

Playthings Consumer Toy Report , A survey of nearly 6,000 consumers in North America, covering a variety of topics such as average yearly spending for toys. Also discusses the decision-making process for toy buying and toys relative to behavior. (Web exclusive)

Playthings' Kaleidoscope Kids , Playthings' "Kaleidoscope Kids" Report has the vital information to help you track the shifting demographics of the children's market, from its expanding size to its increasingly diverse ethnic/racial and cultural makeup. (Web exclusive)

Playthings' Giants: The Top 50 Toy Retailers (2002) , Playthings' research team ranked the Top 50 Playthings Giants by their estimated sales of traditional toys, electronic interactive toys, and video/computer games. (Originally published in Dec 2002)

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